Meta Ads Campaigns
Facebook & Instagram Advertising
Monthly Budget Overview
$3,500/moLead Generation — Core$1,500
Retargeting$500
Brand Awareness — Local$750
Seasonal Promo$750
Campaigns
Setup Checklist
Account Setup
Pixel & Tracking Setup
Audience Setup
Creative Preparation
Monthly Budget Breakdown
| Month | Budget | Focus |
|---|---|---|
| Month 1 (Launch) | $2,000 | Lead Gen Core ($1,500) + Retargeting ($500). Focus on testing 5 core creatives, identifying top performers, and building retargeting audiences from initial traffic. |
| Month 2 | $2,750 | Lead Gen Core ($1,500) + Retargeting ($500) + Brand Awareness ($750). Add local brand awareness campaign to build recognition in key neighborhoods. Begin feeding retargeting funnel with awareness traffic. |
| Month 3 | $3,500 | Lead Gen Core ($1,500) + Retargeting ($500) + Brand Awareness ($750) + Seasonal Promo ($750). Full campaign portfolio active. Rotate seasonal creative based on calendar. Optimize based on Month 1-2 data. |
| Month 4-6 | $3,500 | Maintain full portfolio. Refresh creatives every 4-6 weeks. Scale budget toward best-performing campaigns. Expected: CPL stabilizes at $20-$30, consistent 80-120 leads/month. |
| Month 7-12 | $3,500-$5,000 | Scale winning campaigns. Increase budget on highest-ROI ad sets. Introduce new creative angles based on learnings. Test new formats (Reels, Messenger). Expected: CPL drops to $15-$25 as algorithms optimize. |